Businesses need shared goals and values in order to be successful. They operate in an environment where changes have become increasingly rapid and unpredictable and volatility is ever present. This affects leadership as a central task and also has an impact on strategy planning. It has become almost impossible to set a strategic road map. Businesses therefore try to assess different scenarios and to analyze whether they are ready to face them and which risks they will confront. What remains critical for company growth is being close to the market, close to the customer and close to the employees. Strategic management is the art of winning with unconventional methods.
Nine cell matrix organization